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Our Mission
To End Greenwashing
BetterWorld is a data company with a mission to end greenwashing while driving consumers toward products that are better for people and the planet. In turn, we aim to drive companies to make better products!
We have created the BETTER LABEL, a virtual data profile which contains all the information on a company and its products, from materials, supply chain, labor, end of life, and impact (all the information that makes them good for you and the environment. It's like a nutrition label, but BETTER).
When every company participates in sharing data at this level, greenwashing will cease to exist. And we provide the incentive to do so. We want the best products, which are better for people and the planet, to sell better.
Did you know?
Between 2016 and 2020 there was a 450% increase in the popularity of Google searches by US consumers for sustainable products
Did you know?
78% of consumers are more likely to buy a sustainable product
and
64% of Americans are willing to pay more for sustainable products
We want to make it easier for consumers to make better choices - nobody is perfect, but we can all do better – and in doing so, empower everyone: the trusted voices, the people, the brands.
Be Better, Sell Better, Buy Better
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